There have been so many times I have heard of an agent going to a listing appointment and loosing out on the listing because another agent came in at a much higher list price than they did. These same listings then sit on the market for 70, 80, 90, over 100 days; have multiple price reductions; and either sell for the list price quoted by the other agents (if not under) or they do not sell at all – which, sadly, tends to be the case a majority of the time.

Properties that sit on the market for extended periods of time, due to overpricing, become stagnant. Buyers will either wonder what is wrong with the property or will play a “waiting game” to see how low the property will go and once it is listing for undervalue, will pounce on it and score a great deal.

It is SO important to price a property correctly (reflecting the type of market in play) because those first initial days on the market set the whole tone for getting a property sold. A listing will generally have more activity the first few days on the market, compared to a listing that has been on the market for more than 30-days.

If an agent does a Comparable Market Analysis (CMA) for you, really look at the comparable properties being used and the type of adjustments made – all which leads to the agent coming up with a “fair market value” for your property. Ask questions and to how that particular agent came up with their value.

Pricing your home accordingly, based upon the current market and other properties, is key successfully getting your property SOLD.